If you have an online business of any sort, there needs to be a way for you to easily track your website visitors and what they are doing while on your site. Tracking your site and the data produced is an important part of your business. Having the right data is going to offer you a lot of information that you can use to improve your business. That is why every business doing some type of sales or promotion on the internet needs to use Google Analytics.
If you are new to the internet with your business or have never thought about tracking data, here are some reasons why you need to install this sooner than later.
Google Analytics: The Must-have for Your Online Business
- Amazing amount of data to analyze -You can find data about what pages your visitors are coming in from. What keywords or key phrases they are using to find you. You can see links from other pages where someone has linked to your site. Did they come in from a mobile device or tablet? Are you reaching your target audience like age and sex? You will know. And this is just the beginning.
- It is free -I don’t know about you, but anything that can give me massive data and information about my site and not charge me anything is a great deal. There is a tradeoff of sorts. They will know a lot about your customers and then you get to know a lot about your customers!
- You can track conversions - If you think you can manually track conversions and know what is working and what it not, it will get overwhelming quickly. Let the reports speak for you.
- Plays Well with Adwords - If you are growing your business through Google Adwords and the PPC campaigns, then using the analytics is a must for the full picture.
- It’s Easy to Use - Use the report functions and download reports or have them emailed periodically. Study the conversions and learn everything you want to know about your site. It is pretty user friendly overall.
- Easy to add to your site and connect with Wordpress - If you use Wordpress, it is simple to connect. If you use YOAST or other SEO plugins, many of them allow for your Google account info right in the plug in. Even if you have had your site built, you can simply drop a code into the <head> section for easy tracking.
This is just the beginning of what using this valuable tool can do for you. If you are not utilizing the power of Google Analytics chances are you are missing key information about your site and customers that you could use to grow your business.
What is stopping you?
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