What do business owners want from their online marketing? Most people want the same things. Do these sound familiar to you?
* Drive more traffic
* Improve the lead rate
* Improve conversion rates
You are definitely not alone in searching for results from your online marketing methods. But all of these come down to a few main tips that are all tied together, starting with user experience.
How to Improve Your Top 3 Online Marketing Needs With User Experience
In order to improve your user experience, one of the first things you need to do is to use your website to communicate your expertise in your market by filling it with articles, facts, data, tips, and answers to the questions your users have. After all, a web search returns the answers to their questions and you want your site to have those answers.
You can also improve user experience on your site by making sure load times are fast. With slow load times, many people will abandon the site. This also goes for mobile connections too so make sure both are optimized.
Load times also affect your conversion rate. By having fast page and image load times, you are inviting visitors to spend more time on the site without the frustration of waiting. This encourages conversions to sales or lead transactions – filling out a form.
Another important factor in conversion and lead transactions is the effectiveness and usability of your website. If your site has not been refreshed with information or you have an old style of site still up, this will affect your conversion rate for leads.
The style and the look of websites today is different. You want to make sure your site reflects that you use online marketing well, especially if you are targeting a specific age group in your marketing - 20’s to 40’s. If your site looks good, works well, is full of valuable information, and reflects your skill, people will link to you and help your marketing by sharing.
Make sure your site is well optimized by including information your potential client needs to know. Where are you located; what are the hours of business; what market do you focus on; how do they contact you. Today, having your website found through voice and online searches means it’s critical to keep your site updated with fresh information and content.
To get people to your site and search engines to your site both work together to provide that lead and conversion rate that will make you happy. Make your website work for you as the lead gatherer that it should be. Place lead interest forms on several places on the site. Give them the information that they want most prominently on the front page.
Using your website as your main contact point means that you have to have it work as hard for you as possible. Set aside in your budget money each year to update and maintain your site. Keep mobile marketing at the forefront of your updates too. Your site needs to be doing the hard work.
You can share tips and articles directly from your site to most social media sites. Use ads and social media to send users back to your site. Use the site as your main point of contact and you will drive more traffic, increase your leads, and increase your conversions.