Sometimes there are resources right in front of us that are not used in the best manner. Millions of businesses are choosing to build their websites on blog platforms and there is a great reason for that. Today blog templates and platform have SEO factors already built into the site. If you are one of those sites, now all you have to do is activate the blog feature and start blogging.
Here are some reasons that blogs are perfect for improving your SEO and making life a bit easier for you.
- Frequently updated – if you are blogging, then chances are it is multiple times a month at least. Several times a week would be better, but some is better than nothing as long as you are consistent.
- A simple URL with deep linking available – On many blogging platforms, you are able to choose your permalink and customize it for great seo. You can use breadcrumbs for better deep linking and to follow where you are in the site itself. The search engines love both of these features. Contents are structured and categorized easily
- It is easy to add pages – Adding pages as you need is simple and easy on a blogging platform and can be done in moments.
- Site is easy to navigate and easy to read.
How to use a blog in your SEO strategy
- Inbound links, adding links on news sites, social media, and other websites. Plus, easy to use internal links that can be used internally to relevant stories. Linking to other topics, products, service, that are very deep in your site
- Frequent updates are very important for SEO and the easy-to-use blog platform makes it so you can use your prime key words in your content to talk about various topics related to your business.
- Easy to add RSS feeds to encourage readership if you add multiple RSS feeds on highly searched topics, such as any of your keywords. Those can all become RSS feeds and become a searchable list as well. Make sure to name the feed using a strong keyword.
- Using keywords in your categories is also be very searchable using blogs. It also helps with the hierarchy of your blog and your website, which is important to search engines so they are able to crawl your site easier.
- Blogs also make it easy to create a friendly environment for your users and readers they can comment and interact on your blog itself.
If you have a site built on a blog platform, make sure to use the blog feature too so you can get a boost in SEO.
