What is the Optimum Publishing Frequency for New Content?

When it comes to growing your site, blogging has been known to be a key piece to adding fresh content to your site. It is an easy to add function for any small business. Whether you sell widgets or real estate or provide a service, adding content to your site calls the search engines and gives your readers, customers, and clients information that they want and need along with the possibility of conversions you desire.

One thing that many new business bloggers will ask is the frequency for publishing new content to their blog. There is no hard and fast rule when to comes to content publishing but there are some things you will want to know when deciding your optimum posting frequency.

One thing that is known is that the consistency in your schedule is very important. Here are 2 main reasons:

• If the search engines know that you are a frequent publisher, they will be on your site on a regular basis. That could mean daily or even multiple times a day, depending on your schedule for posting. Your content will be reflected sooner in the SE (search engine) and that will increase your traffic eventually and improve your rankings.
• Your readers will get to know your publishing frequency and make a note to check out your feed or hop over to the site to read the latest post. Added traffic and the importance of your content will make the SE happy too.

Know Your Goals

For some people, their schedule comes into play when deciding how much or when to publish. For many, daily publishing is effective. You will usually see shorter posts rather than longer, in-depth pieces that more infrequent posters will use.

For others, twice or three times a week is good. This still keeps the search engines working and engaged on your site. You will see medium growth from this frequency.

Some may find that once a week is sufficient. These work well if you have time to write longer posts that contain a lot of information. But your growth may be slower.

Only you can determine your posting frequency once you identify your goals for your site.

Fresh Content Helps SEO

One thing for certain is that adding fresh content on a regular basis is very important for your SEO. The more content you have that is searchable and unique, the better your rankings can become.

Some Tips for Successful Blogging

• Make sure that you are working ahead and planning your posts. Throwing anything up may be fine to stay active, but if it is not something your readers want, then it is useless information and will probably not be ranked well.
• Do your research and use keywords where necessary. The internet is the information highway so make sure what you are offering is what you readers want to know.
• Have fun and enjoy the process. This is where you can interact and get to know your readers and followers.

Adding fresh content to your site is relatively simple when you install a blog function. Just make sure that you are using the content to its best ability and sharing that information with others on a regular basis for the best results.