When working with search engine optimization on your website, we often look to our traffic sources to determine what the best methods have been for bringing visitors and engagement to your site.
You have probably studied the impression data from Twitter and your Facebook analytics so you know what posts are performing well and have generated the most click-throughs. You probably know exactly how many clicks you get through your email marketing. I am sure that you know how many clicks and purchases you have received via any ad marketing you have completed, otherwise why are you spending the money.
With all of the data we have at our fingertips to know what is driving the traffic to our site, the most important piece of the pie has nothing to do with any of these. And it is the most important data the search engines look to in terms of relevant content. I am talking about organic seo.
Organic SEO or organic search results are the natural links that come from the search engines spidering your website and then responding to the most accurate matches for the keywords entered. These result have little to do with social media links you have placed, ads you have paid for and placed, or any type of marketing effort. Organic results are only from your content.
The search engine reacts to a keyphrase entered by someone searching and offers the most accurate matches, providing several factors. Since the algorithms of the search engine changes regularly, some factors for search results may be location of IP. It could also be the size of the site, or the age of the site. It may also look at the site structure, keyword placement and the quality of the content you offer before returning your site into the SERP (search engine results page).
Since organic SEO is highly coveted and will bring visitors to your site as long as you keep providing the quality content it desires, you have to continue to maintain your seo efforts. Anticipate what you clients and customers want. Answer to their need and wants. Offer facts, information, answers to questions, tips, seasonal info, local info, how-to’s and so much more.
Keyword research is critical for obtaining the best organic results you can expect. Use your tools like Google analytics and other keyword research data to find what you customers are looking for. Ask them questions on their needs and desires. Be prepared to answer their needs with quality content and optimized images.
Striving for growing organic placement on the SERPs is a natural response to our seo work. Continue to provide quality work, exceed your readers expectations and it will happen naturally for you.