As a small business owner one of the best ways to reach new clients and interact with current ones is through a blog. Most websites have the capability to add a blog to an existing website. Or perhaps your site is blog based, which means you can add a blog feature.
With that said, using your blog in the proper manner is going make it work hard for you, not only as a marketing tool, but also as a way to connect and reach your customers and clients.
But sometimes a blog will fall flat for a small business and more than likely it is due to blogging mistakes that can really impact that success you could be having.
Take a look at these top blogging mistakes and see if you are making some in your small business blog.
- Blog is not easily found – Might sound like a no-brainer, but if your readers and visitors cannot easily find your blog on the site, you can be killing organic reads.
- No focus or plan – Just like you have a business plan, make sure your blog has a topic plan and focus. Otherwise you may find yourself blogging about topics that may be personal or have nothing to do with your business. Scattered posts with rambling topics will lose readers.
- Forgetting who you are talking to – It is easy to get off track when writing a blog post. But remember who you are talking to – your reader.
- Not including a Call to Action with every post – What do you want the reader to do? Sign up for Emails? Click on a Sale link? You have to ask them to do it.
- Minimal engagement and interaction with your readers – Engage and ask questions in your posts. Reply to comments. Readers want to see you are interested in their opinions too.
- Constant self-promotion – Bring in facts, interest, industry news, trends, tips and other topics related to your business to inter mix with the promos.
- Not consistent – You cannot grow your followers to your blog if they don’t know when you are publishing. If you find yourself randomly posting weeks apart, get on a schedule. Have them post automatically if you need to and then move into mistake number 8.
- Not sharing your posts – Social Media is a great tool to use when it comes to sharing and publicizing your fresh content, and your old content too.
Blogging is a learned process developed through mistakes. However, if you know what mistakes you are making, then you can correct them quickly and grow your small business blog quickly so it can be the resource you want it to be.
