A lot of times we get caught up in working so hard on our own site that we forget that there are hundreds and thousands of other sites we can utilize as well for linking to our site. When you think of sites like YouTube, Photobucket or Flickr or even Pinterest you will realize that all of those sites are actually a search engine too. Is your business being found on these large sites?
Depending on your type of business, having a YouTube channel can really improve traffic to your own website. By creating short videos on topics that have to do with your business and then advertising those by plugging them into your own website and encouraging people to follow your channel, you're adding an additional element of searchability on YouTube to your brand.
Pinterest is a massive image search engine that are all linked to articles that have something to do with what you're interested in. When you're creating your blog topics and content, you're choosing wonderful images to go right along with it. So why not include keywords on your images and add them to a Pinterest account and boards that have to do with topic?
These two are just examples of what you can do you can use. How about checking out any other giant search engines such as Craigslist, eBay, or Flickr? Even your RSS feed can help you by creating feeds based on specific keywords.
Remember search engines go by keywords and if you're targeting specific keywords on your website then utilizing large sites such as these, it can help you improve traffic back to your own site.
Large, off site searchable sites convey something that you need start researching in order to add additional backlinking to your own site - an improvement in traffic - improvement in branding. Even a massive site like Zillow, if you're into real estate, can help you by placing ads and opening an account to cross promote your listings and like business.
Do some research and see where your business could be best represented and where you can receive good back links and additional traffic on off site searchable sites.