Tips to Keep the Confusion Out of Website Promotion

When it comes to website promotion, there's so much more to the process than what we really think. Gone are the days when you just publish it and your followers will immediately come and read it, then follow through with your call to action. Now with the billions of web sites out there, we really have to pay attention and create systems that we will have in place to promote our website.

SEO plays a big portion of our content marketing and website promotion. Not only are we utilizing keywords and work on the optimization of our site, but we also have to focus on so many other aspects of promoting our content.

Incoming links, social media, guest posting, content creation all play a part in promoting our website. So how do you take the confusion out all of the things we need to do?

One of the first things you need to do is have a creative plan of action. Website promotion is not just one function. It is multiple functions that come together to create great plan.

• Use your keyword list for pages, posts, alt-tags, descriptions on social media
• Make sure your optimization on images is done completely
• Make sure you promote through your email systems in a user friendly manner.
• Use social media smartly.
• Use advertising smartly.
• Make sure you're not always selling but offering value content
• Be consistent

When it comes to website promotion, you really shouldn't see much confusion if you follow the steps you outline in your plans. Use a calendar to remind you of when to post and where to post. Make sure your staff is on same page as you and is following procedure as well.

All in all, by promoting your website smartly, utilizing the main portions of your content and sites, such as your keywords, your incoming links, sharing relevant and useful information, and getting those out to your readership, is the main part website promotion.

Use the tools mentioned, create your own depending on your type of business, stay consistent, and you will reduce the any confusion that you may feel you have and soon you'll see results that you want.