There is a lot to be said for developing your small business into a powerful online and offline resource. In terms of marketing, being a value to others is critical for long term success. Developing your business in such a way you can be recognized as an industry expert can not only help you, but it can add credibility to your business plus help to develop and grow it as well.
To become an industry expert, there are some things that you can do other than continually studying and implementing the knowledge that you gain.
How You Can Be Recognized as an Industry Expert
- Speeches and seminars – Offer your knowledge to groups and others through personal speeches and seminars that you can do locally or within the industry. You can offer your expertise that will help develop your name and brand. You can even offer resources that you have created for sale.
- Use your website for blogging – Offer articles about your industry and knowledge within your niche to share with others.
- Social media - a great way to share your knowledge. Through your blog posts and other postings, your followers can get a glimpse of you and your expertise.
- Article writing – for publication on other sites within your industry or even on article content sites for others to share can increase your recognition as an expert in your industry.
- Guest posting – write articles for other sites similar to yours or complementary to yours. This will add more juice to your expert status.
- Be active in your industry - Attend workshops, help teach and be a voice for others to learn from.
- Be involved in your local community and online community – networking offers many positive result not only for you and your business but also for developing connections that will pay off.
- Be a resource –not only for others but also for those in media. Be the go-to person and offer your expertise.
People gravitate to those that know their business inside and out. By sharing your expertise and developing yourself into an industry expert, your business will grow as well. What tips have you used to grow your small business in this area?
