Do You Have a Social Media Campaign Plan?
Social media has become a big part of online marketing for business. If you have been thinking about testing the waters with your business, creating a campaign marketing plan is a smart idea. Here is what we know.
- Social Media works as long as it is done properly and consistently
- Engagement allows for interaction with followers and increase in traffic
- Social media is important for your branding
But like all things in business, planning for success is important. There are steps to take and things to include to have a successful social media campaign. Let’s check it out.
Steps for Planning a Successful Social Media Campaign
- Decide what platform you will use first and grow it. Start small, learn what works well and then move to other platforms
- Decide who will run the platform. Having one voice makes it easier to be cohesive in terms of your message
- Know your focus and what outcome you are looking for. Are you only wanting engagement? Are you looking for click throughs? Do you want an increase in followers?
- Detail your message. What are you going to include? Remember your target market and speak to them
- Vary the types of posts you share. Include images that speak to others. Include videos, Infographics and text
- Post at different times of the day. Watch and learn what times you get the most engagement
- Brand your campaign so it works well with your site and other social media channels. Cohesive style and look
- Detail how you will track success and non-success. Know what is a successful campaign to you
- Track your campaigns in a way that is meaningful to your brand
- Be open to feedback and tweak your plan when necessary
- Know that it does take time to grow a successful channel. Don’t give up
Take the time to set up a method for creating, sharing, and tracking your campaign. It does not have to be complicated. It just has to be meaningful to you and your business. Plus know that you have to be able to react to and change what does not work and embrace the methods that do work.
Always remember that every business and brand is different. What works for one brand may not work for yours. Be unique, be you, and be consistent for the best success.
