Social media has grown quickly over the past five years into a tool that is a must-have for any type of business. The key is to plan and focus your online marketing efforts using social media and not just throw anything and everything out in public. Business pages are important and your overall presence and usage is part of your search engine ranking too.
Here are some tips that can help improve your small business usage, keep you focused to grow your online brand, and eventually drive sales.
Understand that social media is a tool – It should not the only marketing strategy that you have. While it is easy to just feed your social media channels, offline marking is Justas important.
Focus on building your brand – Don’t look for sales right away. Focus on your brand and engagement with your followers. The last thing you want to be posting is sales pitch after pitch. You will lose followers.
Engage with followers – Get to know your followers. Interact and post content that they enjoy.
Plan your content – Use a planning calendar for your posts so you know where, what and when to post something. Work head on topics and images to share.
Visuals are key to content clicks – Visuals are becoming more and more critical for sharing and getting the valuable click-throughs you are looking for. Even Twitter is becoming more image heavy today. Invest in a membership to a stock photo site for sharing or keep your camera with you at all times.
Sales can be a byproduct of your strategy – Once your followers get to know you, sales can become a part of your social media plan. It will never be the main focus so don’t expect that even if you are well established.
Make sure your website is the final destination for your marketing – Tracking is easy when your final destination is your website. Knowing what engages them and what is important will show on the clicks to your site. Plus offering valuable outgoing content to share is key too.
Video gets the most engagement – Even quickie 15 second Vines or Instagram videos are a fun way to engage your followers. Have a YouTube channel? You can imbed those videos in any other social media site and on your website too. Folks love them!
Mix it up – Don’t bore your followers with the same old stuff. Mix up your content, share others content and have fun on your social media for great engagement and growth.
Are you using these type of tips in your social media? Try a few to see how it can change your engagement. Let us know how it works for you.
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