Today you have to be savvy to market your real estate business. Being able to stand out and make a name for yourself is no longer just about who you know.
Marketing your business and brand now needs to combine the combination of off-line and online marketing methods. Most traditional marketing methods will never completely go away, in my opinion, but understanding online marketing and working it properly is important for your business growth today.
There are key digital tools that will help you with your online plan. Here are some valuable pieces that you need to look at for possible inclusion.
Website with a Blog Attached – A website is your most valuable tool. Using fresh blog articles to pump up your content is necessary to keep your website the main point of contact and easily found in online searches.
Canva - Easy to use tool for your graphics. Available online or as an App. Canva is great for branding, social media, and your ad promotions.
Social Media Marketing - Pump up your social marketing using your graphics created with Canva. You can incorporate graphics, articles, and specifically target your market using Facebook ads, Instagram ads, LinkedIn articles, and more.
Email Marketing Tools - Connect with your website and lead with email sign-up forms using sites such as Mailchimp. Email marketing is a useful way to stay in contact with leads and offer valuable advice, tips, and sales opportunities. Especially if you are in real estate investing.
Google Analytics - Install on your site and drive all of your marketing efforts to your site. Then use the information to tweak and develop even more content specific to your target market.
Google AdWords – A highly effective way to target your specific market and start to enhance the rest of your marketing efforts. Learn to work with specific keywords for your local area for best results.
Enhanced Copy on Your Listings - Use copy writing tactics to enhance your message on your listings. Set yourself apart and develop those writing skills.
Videos - A necessary addition to your marketing tool box. People love to watch videos and that is the perfect way to enhance your listings and share them on your website and your social media outlets.
Using these key digital tools will pump up your marketing efforts in your real estate business. If you need to tweak your skills, there are plenty of free resources that you can utilize to your benefit.
There are plenty of articles on my site to help your marketing efforts regarding content, social, local, and more.