Finding Topics for Content That Are Relevant and Useful

In a previous article we talked about Why Content is Important for SEO and began the process of learning what content is, how it interacts and affects your blog or website. Today we are moving into a different realm that many business owners struggle with when they begin to add content to their website. That is finding topics that are relevant to your reader and potential customer as well as useful.

The whole point of adding fresh content on a regular basis is to drive the traffic to your site. If you are not continually updating and adding to your site, then you are not feeding your customers with info that they can find useful.

With that said, how to do inspire yourself to find topics your customer want to know about? Here are some triggers that you can use.

• Look what is trending on social media. A great place to do that is on Twitter where you can search via hashtags that are related to your business
• Respond to your customer questions. Sometimes your customers ask questions that everyone wants to know the answer for. Plus you can expand in more depth too.
• Industry data may seem dry but add a new twist and share your expertise on your product. People want to know and you want to position yourself as an expert in your own business. Because you are!
• Google trends is a great way to find what is fresh and relevant for your readers. Set an alert and research.
• Watch your competitor and others in your industry. What are they writing about and addressing?
• Keyword phrases from your analytics or research may bring topics to mind.
• Share your educated opinion. Did something change in the industry? Is it a good change or do you see problems in the future.

Start with these 7 topics starters and see how many new topics for content you can come up with. Always keep a small notebook handy when researching on the internet so you can keep a growing list of things that you want to address.