With more and more search going through smart phones and mobile methods, capitalizing on local search can really help boost your seo results. Today the search engine results pages are becoming more mobile friendly with details and quality information the user desires.
*Start with your Google+ page. As a business you need to claim and set up your Google+ page and make sure to integrate your brick and mortar business information. Most users are looking for contact information so make sure that your info is correct. Phone numbers and addresses are critical. Make certain to use the same format of your address everywhere so duplicate information is not picked up.
*Add pictures to your page. These images are going to be shown in the SERP’s and can help visitors choose to land on your site.
*Make sure to fill in your contact information, description and include as much detail about your business as possible.
*Make sure that your location on the map is showing up properly. Integrate maps into your website too for local shoppers that visit your site directly instead of just on the SERP page.
*Customer Reviews are a great tool to include with your Google+ page and even on your website. There are review sites that you can register your site on and if you sell product, incorporate a customer review process on your site too.
*Make sure to add local detail to your website on your meta description, meta title, image descriptions, maps, footers and more.
*Add mobile view to your website theme. Google will add preference to sites that offer a mobile friendly view that makes it easier to read on smartphones and interact.
Using the tools that are offered for local search are fabulous to add a lot of optimization to your readers search results. Any tools that will help you add a boost to your SEO and improve your local search results are going to benefit your business and site overall.