In many ways, creating content for the internet is quite different than creating content for a white paper, ebook, or even a regular book. However, in many ways it is the same concept too.
The point of creating content for your site is to engage and develop your readership. Offering people something that they want to read and learn from. Developing lasting content that your readers and customers come back for again and again. That is the ultimate test, isn’t it? New connections, loads of information and finally the conversion – whatever that is you are looking for.
So how can we ensure that we are creating the kind of content that people are looking for? Here are some tips.
When creating your content, make sure what you are offering and sharing is information that will be as effective today as it will be in two or five years from now. As you know, nothing goes away on the internet and your article can bring you traffic for many years to come if it is lasting. Evergreen is a term that has been popping up in articles lately…. Great analogy.
Are you making an impression on your readers? Are you producing content that is informative, teaches them something new? Offering a new perspective on the information that you are sharing? If you are taking the time to research, create, and provide valuable content, this will make your content something worth reading and taking action on too.
It is easy to say be yourself when writing and offering yourself online. But is your voice coming through? Or are you producing an article that is more like a research paper? Make yourself and your voice shine through. People want to get to know you.
Headlines are the most important part of your content in many ways. Getting people to click on your content mainly is due to the headline you offer. Killer headlines will bring you killer click-throughs and traffic too.
Your image should speak to your readers and tell them exactly what to expect when they read the content. Vibrant and eye-catching images will help with the click-throughs and your traffic too.
Is content is something that you are working on? Use some of these tips to help you craft your killer content that will speak to your reader for a lasting impression.