There's a lot that goes into your marketing efforts as a real estate professional. It's not as simple as it once was many years ago. Back then all we had to do was pass the test, get the license number, tell friends and family, order business cards, and we were pretty much in business.
Today there is a lot more competition which means you have to be on the top of your game with your marketing efforts.
Thankfully, there are many tools that will make it easier to get your business up and running quickly. Here are several crucial tools that can help your business in marketing today.
This is one of the most important parts of your marketing tool kit because it can house all of the important portions of the marketing mix. From frequent updates to social media links and email lists, all roads should lead in and out of your website.
One of the keys to becoming well placed in the search engine results for your website is frequent updates and information your customer wants and needs. By using a blog attachment on your site, you can then post updates, tips and tools for home selling and buying, and other facts and information your client is looking for.
Select two or three social media outlets to maximize your visibility and make sure that you match the branding you have with your website. Whether that is your personal profile picture, a logo, or even colors and fonts, you want the same feeling across all areas. Also make sure your social media is linked prominently on your website and share from your website often to your social media and back to your website.
An email list can be a valuable commodity when it comes to connecting with potential buyers and sellers. Use a reputable auto responder service that will allow you to send out your articles from your website, contact your subscribers, send newsletters, etc. Use free reports and downloads to encourage people to sign up for your email list.
This can also be substituted for your tablet. However, being connected in all avenues today is imperative simply for the fact that people want immediate results. Quick response to phone calls and messages can be the difference between getting a new client or not. Being able to market on social media in downtime or reply to emails quickly. Even being able to update your website and blog on the fly can be managed with your phone.
These five items are crucial for marketing a real estate business today. Sharing with others; being connected with others; teaching and interacting with others; all of these are going to bring you huge results in the long run. Is your business ready?