If you are a small business owner one of the most important parts of your job is to promote your business. After all, growing and developing your business so you can reach more people that you want to serve is why you do what you do.
The winds of traditional marketing are changing and you have to be willing to change right along with it. Becoming an expert in your field is not only important to your ongoing learning and development of your skills, but also in relation to marketing yourself as such.
Using events to promote your business is a strong method for marketing and growing your business. There are several ways that you can incorporate events into your marketing plan. Let's look at a few.
This could be anything from a community outreach that will help extend your professional network to a speaking engagement at the local Chamber of Commerce.
Team up with other specialists and offer a speaking event in larger cities. This will allow you to showcase your expertise and draw new customers and followers.
These are perfect for getting your name out and reaching those that want to learn in an online atmosphere. These can be live or recorded. You can do them alone or team up with others.
These events are becoming more and more popular and need not be missed. Perfect for any small business owner as you grow your follower base to start doing some quick training's. Great for cementing and developing your expertise, gathering new followers, advertising other type of events that you're doing, promoting other offers, etc.
These four are the strongest methods for using events to promote your business. There is a place for all of them in your marketing plan.
Concerned about speaking in front of others? Look for local networking groups or Toastmasters groups to get started. Also just start doing Facebook Live and you will get more comfortable being in front of not only the camera but also other people in general.
Don’t forget to add additional ways to connect with you, follow you, buy from you, and so on. You want to be able to extend and improve your impact to grow your business.