Content marketing is not anything new, however it is being found to be one of the best driving forces in your marketing toolbox as an entrepreneur. You haven't been working on your content marketing lately, now is the time to ramp it up.
It can be difficult to know where to start, especially if you haven't really invested a lot of time and money or even much energy into your content marketing. There's a few things that you can do to start creating the content that your website needs today.
Content marketing tips to start using your website in the best possible manner for your marketing efforts.
- Take the time to develop articles and stories your readers want to know. In depth and informative.
- Answer the questions your readers are asking. Use internet tools like Google Analytics to see what keywords are being used to find you. Also Blog comments, Social media comments.
- Be consistent in your marketing efforts. Publish on a regular basis but only quality content. Don't publish just for the sake of publishing.
- Use content first and social media second.
- Ask others in your business and industry about topics they would want to know about.
- Test different methods of content. In some aspects this works great and other aspects paragraphs of information work great. And what your readers like and give them what they're looking for.
- Test Headlines to see which one works better. It is not always the one you think. Use strong call to actions and power words for followthrough.
- Offer various ways for your reader to follow and read your content. Make sure to use email newsletters, RSS feeds, and different type of social media. Don't just give 1 or 2 options. Find as many methods as possible to reach as many as possible.
- Know your target market and speak to them directly.
- Publish content that has to do with your niche. By staying within your niche you're going to be speaking directly to your target market which are the readers that you want to reach.
- Publish content that it is shareable and interesting. Encourage sharing by offering actionable tips and information with strong headlines too.
Content marketing is here to stay and it is a large part of strengthening you small business website. How are going to you use it to strengthen your business?
